Publications

Global Market Research 2008

ESOMAR has published its twentieth global analysis on MR industry which is the comprehensive assessment of the sector’s performance. The report includes:

· the global and regional tendencies during the last five years;
· turnover and growth data on 74 countries;
· the main structural characteristics of turnover;
· pricing;
· expert evaluations on the six main MR sectors’ – FMCG, retail, pharma, automotive, financial services & telecom, media & entertainment – present activity and future research needs;
· the overview of top research companies;
· the summary of the main events in the MR industry.